The Importance of Social Media Presence for New Business
There’s no doubt about the importance of digital marketing in the corporate world today. Social media is an even more integral part of digital marketing. Taking advantage of such a cost-effective method to create brand awareness is essential if you want to compete in an established market and survive.
Why is it important?
As more and more businesses start their journeys online, the importance of a social media presence is proving to be of paramount importance. Here are five reasons why your business needs to develop a strong social media presence.
Reason 1: Improved Brand Awareness
The primary purpose of marketing is to improve brand awareness - and social media is one of the most beneficial ways to go about it. The first step is to create social media profiles on all major social media networks, from Instagram to LinkedIn. The next step is to apply social media strategies.
Updating regularly on your platforms will not only create brand awareness but possibly establish an entirely new customer base.
Reason 2: Low Budget Marketing
Social media marketing is perhaps the most cost-effective way to reach more customers. Creating your social media accounts is virtually free. Especially as a new business, it is essential to keep your costs to a minimum.
However, at times, you might need to invest in paid advertising - in that case, it’s better to start small and evaluate whether it is helping your business.
Reason 3: Direct Feedback from customers
Perhaps the most beneficial aspect of social media marketing is direct customer feedback. Your customers will be able to interact with your posts and updates directly. Replying to their queries and issues will create customer loyalty as well - people always prefer getting direct, personalized answers rather than computerized ones.
Reason 4: Improves Brand Loyalty
Improving customer loyalty will simultaneously enhance brand loyalty as well. A strong social media presence on social media will make your brand seem more reliable. As more users view your customer satisfaction reviews, more customers are likely to flock to your products and services.
Developing a bond with customers means you are also establishing their loyalty to your brand; that is exactly what you need as a new business.
Reason 5: Brand Authority
As a startup, it’s likely that you - as a founder - will have to manage your social media presence. Although it seems like a hassle, it’s definitely worth the effort. If you outsource your marketing responsibilities, it may give an impersonal touch to your brand. However, if you take it upon yourself to manage your social media, it will likely create stronger customer loyalty.
As customers notice your company posting regularly and interacting with other users, your brand will seem more reliable. You’ll likely get free advertising from word of mouth as well!
Whether it is a corporate giant or a small startup, it is evident that businesses may not be able to survive in the market without a strong social media presence in this day and age. The first thing people do when they hear about a new brand is looking it up online. It’s your job to make sure your presence is strong enough to be spotted.